Strategic Marketing Communications

Program Overview:

Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.

Admission Requirements:

• GPA: 60% or above

• IELTS: Overall 6.5 no band below than 6.0

• PTE: Overall 63 with no band below than 60

Tuition Fee: Click here

Learning Outcomes:

1. Develop, write, and present clear, targeted integrated marketing communications materials including proposals and client pitches using persuasive advocacy skills.

2. Develop and contribute to the implementation of integrated marketing communication plans by incorporating knowledge of, and the historical and emerging practices of strategic planning, public relations, marketing, and digital advertising that align with overall organizational goals and mission.

3. Complete all work in accordance with codes of professional ethics, relevant law, and safety.

4. Conduct secondary and primary research to support the development of measureable objectives, communication strategies and tactics as well as the identification and description of targeted markets and publics.

5. Develop project, tactical and operating budgets using tools that evaluate capital investments and analyze cost behavior to meet client needs.

6. Produce, and co-ordinate the production of visually effective print and graphic, digital, and multi-media communications using industry standard technologies.

Career Outlook:

Graduates will have the knowledge to work in multiple roles in the marketing and communications sectors by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. These include public relations, marketing communications, internal and external communications, social media managers, consultants and more.

Program Intake: January, May & September

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