Marketing - Research and Analytics

Program Overview:

Centennial College's Marketing Research and Analytics program will position you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it while marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data, using the latest tools and analytical techniques to uncover new insights and drive businesses forward.

This business graduate certificate program will combine advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms as well as the opportunity to gain in-demand industry certifications.

Admission Requirements:

• GPA: 60% or above

• IELTS: Overall 6.5 no band below than 6.0

• PTE: Overall 63 with no band below than 60

Tuition Fee: Click here

Learning Outcomes:

1. Optimize the financial results produced by interactive marketing programs through the application of marketing analytics. 

2. Contribute to the design of a marketing analytics team project (develop charter, business case financials, technical requirements, design, test plan, test results, approval to proceed) and the management of the resulting project. 

3. Create, manage and mine, and apply modeling and decision making functions to a database. 

4. Utilize data auditing techniques and quality control processes that are consistent with current marketing research codes of conduct and Canadian privacy principles to ensure the integrity of the data collection, storage, analysis and presentation processes. 

5. Compare and contrast, evaluate and select appropriate data sources to meet specific marketing objectives. 

Career Outlook:

• Marketing research specialist or analyst

• Research analyst

• Marketing research and intelligence coordinator

• Market intelligence specialist or analyst

• Customer insights analyst

• Consumer research manager

• Business intelligence analyst

• Market research analytics manager

• Web marketing analyst

Program Intake: January, May & September

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