Marketing Management

Program Overview:
This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas, including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Admission Requirement:

• Successful completion of postsecondary degree or diploma with 2nd class/division

• IELTS minimum 6.5 with no skill below 6.0

• PTE minimum score 60 in each band.

Program Outcomes:
Throughout this program, you will develop the following skills:

• Propose marketing plans

• Market research

• Developing strategic pricing

• Formulate budget 

• Prepare sales presentations

Career Outlook:
Graduates of the program can explore the following career options:

• Account executive

• Assistant brand manager

• Customer service manager

• Marketing/sales/retail manager

• Media buyer

• Market researcher

• Digital marketing manager

Tuition Fee: Click Here

Program Intake: Fall, Winter & Spring