Marketing - Digital Engagement Strategy

Program Overview:

Marketing – Digital Engagement Strategy is a business graduate certificate program that will provide you with the digital marketing skills required in today’s business world. You'll learn to analyze trends in technology, derive insights from data, design content management strategies, and execute plans across paid, owned and earned media. You'll also gain insight into how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth.

Experiential learning opportunities with a marketer, a retailer or an agency serving clients will be included in this college marketing program. These experiences will allow you to improve your leadership, entrepreneurial, organizational, project management and teamwork skills, while effectively applying learning in a real-world environment.

Admission Requirements:

• GPA: 60% or above

• IELTS: Overall 6.5 no band below than 6.0

• PTE: Overall 63 with no band below than 60

Tuition Fee: Click here

Learning Outcomes:

1. Develop strategies and tactical plans across paid, owned and earned channels to maximize digital marketing engagement.

2. Integrate latest technologies into the design and execution of marketing programs and omni-channel engagement.

3. Evaluate and recommend innovative content marketing strategies that align with corporate goals, marketing objectives and brand guidelines.

4. Determine the most suitable approaches to curate and commission the creation of new content in support of a digital engagement strategy.

5. Create and design a web analytics measurement framework to assess the effectiveness of the digital marketing programs and fulfilment of business objectives.

Career Outlook:

• Marketing Manager

• Online Marketing Professional

• Digital Marketing Specialist

• Digital Media Planner

• Manager Performance Marketing

• Web Analytics Specialist

Program Intake: September

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