Food Tourism

Program Overview:

Food and Beverage is the largest area of tourism employment, accounting for one-third of visitor spending. It's also one of the fastest growing segments of the tourism industry. As culinary experiences increasingly become a major driver of local, regional and international travel, this innovative Food Tourism graduate certificate will benefit recent graduates and working professionals in and around food, culinary, tourism and event industries.

In fact, tourism employs one in 10 people in the world, generates 10 per cent of global gross domestic product and is one of the fastest growing global industries. In 2017, many destinations experienced their best tourism year — including Toronto, where visitors spent $8.8 billion in the local economy.

The program will cover the exciting links between tourism marketing, and development and experiences with gastronomy, wine, culture, food traditions and communities. In doing so, it will prepare you to develop successful food tourism enterprises and gain employment in existing food and culinary tourism agencies and companies, all while advocating for social justice, equity and access in communities worldwide.

Admission Requirements:

• GPA: 60% or above

• IELTS: Overall 6.5 no band below than 6.0

• PTE: Overall 63 with no band below than 60

Tuition Fee: Click here

Learning Outcomes:

1. Research and assess local, national and global environments for a food tourism opportunity that connects local producers to provide a unique destination experience for tourists. 

2. Develop food tourism products that equitably support the local environment and economy while recognizing the diverse needs, experiences and practices of a community. 

3. Develop marketing strategies to promote new food enterprises using a variety of platforms appropriate to the target market. 

4. Create and implement business plans for sustainable food enterprises that respond to evolving market needs. 

5. Persuade others of the value, viability and uniqueness of new food businesses, products, processes or services to secure equitable business partnerships and funding. 

Career Outlook:

• Food

• Beverage and Restaurant Marketing

• Tourism Marketing and Product Development

• Food Tourism Entrepreneur

• Travel and Tourism Sales and Operations

• Food and Travel Writing

• Economic and Community Development

• Food and Wine Event Management

Program Intake: January & September

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