Food Media
Degree:Post Graduate
Program Overview:
Centennial College's Food Media graduate certificate program will bring together your passion for the food industry and media to provide you with the necessary skills to succeed as a food product creator, developer, presenter, advertiser and marketer. Through a focus on the entrepreneurial use of personalized branding and marketing, you'll gain the know-how to successfully advertise and market your own food product or service.
Innovative and interactive courses will teach you to identify your target market audience, design and deliver creative messages, and negotiate for the appropriate media product to achieve the desired communication and presentation results. Using these creative skills and food knowledge, you'll harness the power of the media to deliver messages to attract revenue-generating streams and opportunities.
Admission Requirements:
GPA: 60% or above
IELTS: Overall 6.5 no band below than 6.0
PTE: Overall 63 with no band below than 60
Tuition Fee: Click here
Learning Outcomes:
Conduct market segment research and analysis to determine best marketing and communication strategies to sell food products or services to target markets.
Create innovative ideas to market and advertise food that influence consumer behaviour and meet client objectives.
Persuade others of the value, viability and uniqueness of food products or services to secure equitable business partnerships and funding for an advertising and marketing communications plan.
Evaluate the effectiveness of advertising and marketing communications initiatives to ensure the ongoing success of food products and services brought to market.
Create television, video and/or web content for multiple platforms for a food product or service in accordance with brand vision.
Career Outlook:
Freelance Food Writer
Food Stylist Editor
Food Stylist Specialist
Food Blogger
Blog Editor
Food Segment Producer
Freelance Food Photographer
Program Intake: January & September
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