Business Marketing

Overview:

You begin Marketing with a foundational understanding of business and its disciplines and scaffold your marketing abilities over two years to create value for the marketplace and open doors to marketing opportunities.

Second-year courses include integrated marketing communications, professional selling, consumer behavior, design and digital experience, marketing metrics and analysis, retail marketing strategies, e-commerce, business simulations, and entrepreneurship. You become career-ready and contribute to an organization with a marketing placement.

With a holistic approach to career readiness, you participate in Emotional Intelligence, Work Place Big 5 self-assessments, career fairs, dining etiquette, and intense professional development. You meet regularly with faculty to review customized development plans to pursue relevant personal goals.

Enjoy and be challenged by small class sizes where the majority of your professors are full-time with both academic and industry experience to develop your talents. Meet some of your professors. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking.

Program Highlights

Experience Applied Learning through:

    One marketing placement
    Networking with business professionals
    Integrated Marketing Communications simulation
    Hands-on experience with the Shopify e-commerce platform & Shopify badges
    Consumer behaviour and segmentation tools including Environics Analytics PRISM5
    Small class sizes with committed business and teaching professionals
    Professional Development Competition
    Great Canadian Sales Competition
    Learning Outcomes

You have the opportunity to access a vast network of industry and non-profit organizations via Faculty members, and alumni for learning and career openings. Further expand your horizons with opportunities to sharpen your skills and make important connections.

Opportunities to engage include:

    Networking & Placement Events
    Field Trips
    Enactus SLC
    Great Canadian Sales Competition
    Toastmasters
    Young Women’s Innovator Conference

Open the door to opportunity and challenge yourself to be your best. In the act of trying, you often step out of your comfort zone, are empowered to keep moving forward — and you still have the safety net of your peers and faculty with small class sizes.

“If it’s easy the whole way through, I’m not doing my job. My role is to empower students so they will leave here with confidence and an ability to contribute. Our students are constantly reminding me just how bright the future really is.” Pam Armstrong, Marketing Coordinator.

Visit Website: https://www.stlawrencecollege.ca/programs/business-marketing/full-time/kingston

Intake

Jan, Sept, May