Business Administration- Marketing



University: St. Lawerence College of Applied Arts and Technology
City : Barrie,Ontario,Canada
Country : canada
Duration : 2 Years


You begin the Business Administration – Marketing program with a strong foundational understanding of business and its disciplines and scaffold your marketing abilities over three years. You develop your marketing skills in a hands-on, experiential learning environment focusing on consumer behavior, integrated marketing communications, professional selling, marketing metrics and analysis, design and digital experience, retail marketing and e-commerce, teamwork, and planning. You create value for the marketplace and open doors to ever-increasing marketing management opportunities.

Senior-level courses include marketing analytics, digital and content marketing, business simulations, account, and customer relationship management, customized certifications, and two marketing placements, all of which culminate with a complete marketing plan for real clients.

With a holistic approach to career readiness, you participate in Emotional Intelligence, Work Place Big 5 self-assessments, career fairs, dining etiquette, and intense professional development. You meet regularly with faculty to review customized development plans to pursue relevant personal goals.

Enjoy and be challenged by small class sizes where the majority of your professors are full-time with both academic and industry experience to develop your talents. Meet some of your professors. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking. Over three years your changes in approach and behaviour become permanent to prepare you for a successful career.

Admission Requirements

Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites:

  • Grade 12 English at the C or U level
  • Grade 11 Math at the C, U, or M level

For OSSD equivalency options, see Admission Requirements.

If you are missing prerequisite courses, enroll in the Career/College Prep program - free for Ontario residents who are 19 years or older.


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