Advertising - Digital Media Management

Program Overview:

We continue to see dramatic shifts in how people consume digital media, influencing the way we communicate, work, play, and shop. Each day we are exposed to thousands of messages competing for our attention. Every message attempts to inform and influence our decision-making and ultimately our behaviour. This graduate program is designed for those with a curiosity and passion for all things digital media – it explores how digital applications and platforms are used to build successful brands. Students gain experience working with real businesses to create impactful digital plans and content that will engage and build strong consumer connections. Students will also be introduced to how artificial intelligence (AI) is being used in digital marketing.

Admission Requirements:

• GPA: 2.5 or above

• IELTS: Overall 6.5 with no band lower than 6.0

• PTE: No band below than 60

Tuition Fee: Click Here

Learning Outcomes:

1. Resolve specific advertising and marketing communications challenges.

2. Develop, persuasively present and defend a professional advertising and marketing communications media plan based on research evidence.

3. Manage the execution of a digital advertising and marketing communications’ media plan applying project management principles.

4. Evaluate the effectiveness of a digital advertising and marketing communications’ initiative using industry monitoring and tracking tools.

5. Identify and adhere to digital advertising and marketing communications’ standards and practices in accordance with relevant Canadian Legislation.

Career Outlook:

• Digital strategist/ planner

• Digital content manager

• Brand or community ambassador

• Social media manager

• Digital media planner and/or buyer

• Digital marketing coordinator

Program Intake: September

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