Advertising - Creative & Digital Strategy

Program Overview:

The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry.

This Advertising graduate certificate program is facilitated from the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with its strengths in business and marketing. The program will focus on helping you create engaging digital experiences built on solid creative strategy. You'll become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.

You will acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation, and entrepreneurialism through your courses. You'll also learn new technologies and platforms that will keep you informed about recent innovations in the digital creative field.

Admission Requirements:

• GPA: 60% or above

• IELTS: Overall 6.5 no band below than 6.0

• PTE: Overall 63 with no band below than 60

Tuition Fee: Click here

Learning Outcomes:

1. Develop digitally-centric creative portfolio case studies using current industry - standard writing and design skills.

2. Justify, analyze and critique multi-media advertising creative campaigns that support business and marketing objectives and goals

3. Develop and write creative advertising strategies using current and relevant industry tools and best practices.

4. Apply constructive criticism to enhance and innovate creative thinking.

5. Develop action plans that build strategic creative advertising campaigns using collaborative techniques.

Career Outlook:

• Digital art director

• Digital designer

• Digital writer

• Information architect

• Digital strategist

• Content strategist

Program Intake: September

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