Advertising and Marketing Communications Management

Overview:

There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers. Are you a “people person”? Do you love digital media and all things online? Are you a strong communicator who likes ideas, persuasion, and the creative side of business? Advertising may be for you. Read on…

This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labor shortages in major markets. This means a wealth of job opportunities!

Our Learning Extends Past the Classroom:

• FUSE Mentorship Program
• Student-run AD agency
• Community client work
• Case competitions
• Career matching
• Greg awards
• Degree completion
• International Exchange options
• Disney internship

Your skills will be developed in an Apple-based communications center with access to the latest industry software including MAC OS applications, Final Cut Pro digital video editing software, Microsoft Office for Mac, and the Adobe Creative Cloud suite of applications.

Program Highlights

You will be exposed to and practice the complete realm of advertising communications: creative planning and media buying, direct response and digital advertising, and content development including blogging and video production. You will prepare advertising campaigns for real clients that embrace all elements of communications. You will learn how to evaluate and recommend various marketing communications solutions to resolve business problems. Additional hands-on practical experience is gained from our innovative student-run Ad agency (6th semester) where students assume agency staff roles and devise integrated campaigns to meet client needs.

Other Information

Programs at St Lawrence College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode that combines classroom sessions with online learning activities. Program delivery can be run on weekdays, weekends, or evenings. Upon registration, each full-time student is provided a St. Lawrence email account which is used to communicate important information about programs or course events.

Advanced Standing

Applicants with post-secondary credits may be eligible for direct entry to an upper level of the program (semester or year) depending on transfer credits. Select the applicable level when applying at ontariocolleges.ca and ensure that we receive your official post-secondary transcript for consideration. If you are unsure what level to apply for, please contact the program coordinator.

Visit Website:https://www.stlawrencecollege.ca/programs/advertising-and-marketing-communications-management/full-time/kingston

Intake

Sept