Bachelor of Business (Marketing)

Program Overview

The Bachelor of Business (Marketing) at the University of the Sunshine Coast ushers students through core marketing disciplines, including consumer behavior, brand development, social marketing, and digital strategies. It’s delivered across the award-winning campuses at Sunshine Coast and Moreton Bay, offering both on-campus and online study modes. This 3-year program equips students for ethical and socially aware marketing roles.

Intakes: July, February

Admission Requirements

• Academic qualifications: Completion of Year 12 or equivalent (standard for Bachelor entry at UniSC).
  
  

• English proficiency: IELTS overall 6.0, with no band less than 5.5.
  
  

• Note: UniSC may consider alternative pathways like the Tertiary Preparation Pathway, maturity criteria, or prior studies, especially for international applicants.
  
  

Tuition Fees for Nepalese Students

*Tuition estimates are for the full program duration and may be subject to annual increases.

Career Outcomes

Graduates could pursue roles such as:

• Marketing Manager

• Brand Manager

• Market Researcher

• Media Planner

• Account Manager

• Marketing Consultant

• Social Marketing Specialist

• Project Manager across commercial, government, arts, and service sectors
  
  

Specialisation Options

This program emphasises consumer behaviour, services marketing, brand strategy, sports marketing, and marketing for social change through designated core units for the Marketing major. It also enables development of digital, social, and ethical marketing skills to address contemporary industry and community needs.